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Noggin (brand)

This article is about the TV brand. For other uses, see Noggin (disambiguation).
Noggin
The logo used from June 14, 2019 until July 2, 2024
The original Noggin logo, used for the channel and website from February 2, 1999 until September 28, 2009, and was later reused for the streaming service from since March 5, 2015, and on the website since October 3, 2024
Product type
OwnerNoggin Holdings, Inc.
CountryUnited States
IntroducedFebruary 2, 1999 (Television channel)[1]
March 5, 2015 (Streaming service)
DiscontinuedSeptember 28, 2009 (Television channel)
July 2, 2024 (Streaming service)
Markets
  • United States (1999–2009, 2015–24)
  • United Kingdom (2004–05, 2006–10, 2020–24)
  • France (2020–24)
  • Germany (2020–24)
  • Austria (2020–24)
  • Latin America (2015–24)
Previous ownersSesame Workshop (co-owner; 1999–2002)
Paramount Global (1999–2009; 2015–24)
Websitenoggin.com

Noggin is an American edutainment brand that was first introduced on February 2, 1999.[1] Co-founded by MTV Networks (owners of Nickelodeon) and Sesame Workshop,[2][3] it started out as a cable television channel (which was later discontinued on September 28, 2009) and a website, both centered around the concepts of imagination, creativity, and education. From 2015 to 2024, Noggin was a streaming service aimed at preschoolers.

In Noggin's first three years, it was mainly aimed at pre-teens and teenagers.[4] One of Noggin's goals was to disprove the idea "that educational programming is not entertaining enough to attract pre-teens and young adults."[5] It only aired preschool shows in the morning and devoted the rest of its schedule to tween and teen shows. In April 2002, Noggin extended its preschool block to last for 12 hours, airing from 6 a.m. to 6 p.m. daily, and the teen block ran from 6 p.m. to 6 a.m.[6][7] The teen block was given a new name, "The N," to distinguish itself from the preschool block. The shows that made up Noggin's original older-skewing lineup aired exclusively during The N from 2002 onward.

Sesame Workshop eventually sold its stake in Noggin to Viacom in August 2002 but continued to co-produce shows for Noggin until 2009.[8] The original Noggin channel closed on September 28, 2009, and the brand was dormant until 2015, when Viacom was announced that Noggin would relaunch as a streaming service.[9] The service launched on March 5, 2015.[10] In 2020, the Noggin streaming service began producing its own exclusive shows,[11] The service was later shut down on July 2, 2024.

  1. ^ a b Bianculli, David (February 2, 1999). "A Lucky Few Children Get to Start Using Their Noggin". NY Daily News. Archived from the original on November 2, 2015.
  2. ^ "The-N.com Terms & Conditions". Noggin LLC. Archived from the original on June 9, 2002. This Site at THE-N.COM is fully controlled and operated by Noggin LLC, a joint venture of MTV Networks, a division of Viacom International, Inc., and Sesame Workshop.
  3. ^ Moss, Linda (May 4, 1998). "Noggin Leads MTV Nets Digital Chargeurl=https://www.nexttv.com/news/noggin-leads-mtv-nets-digital-charge-142411". Multichannel News. {{cite web}}: Missing or empty |url= (help)
  4. ^ Barker, Kate. "Noggin spawns original educon for older kids". Kidscreen. Brunico Communications. Archived from the original on December 8, 2014.
  5. ^ Umstead, R. Thomas (June 11, 2001). "Noggin Adds Interactive Series". Multichannel News. Archived from the original on December 8, 2014.
  6. ^ "Noggin growing into tween TV". Playthings. March 21, 2002. Archived from the original on February 2, 2017.
  7. ^ "Noggin Extends Preschool Block and Launches New Programming Block for Tweens as Part of Network Repositioning". Lawrence.com. March 21, 2002. Archived from the original on February 2, 2017.
  8. ^ Umstead, R. Thomas (August 11, 2012). "Nickelodeon Buyout Brings Noggin In-House". Multichannel News. Fairchild Fashion Media. Archived from the original on April 7, 2020.
  9. ^ Nickelodeon [@Nickelodeon] (February 25, 2015). "Remember #Noggin? It's coming back as a @NickJr preschool app with shows like Blue's Clues and Ni Hao Kai-Lan! #NickUpfront" (Tweet) – via Twitter.
  10. ^ Petski, Denise (February 25, 2015). "Nickelodeon Unveils Mobile Sub Service For Preschoolers". Deadline Hollywood. Archived from the original on February 26, 2015.
  11. ^ Barbarito, Bronté (December 2, 2020). "Nickelodeon's Brand-New Animated Preschool Series Kinderwood Debuts on Noggin, Net's Interactive Learning Service, Thursday, Dec. 3". Business Wire. Archived from the original on December 7, 2020.

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