Panavision

Panavision Inc.
Company type	Private
Industry	Movie camera rental; Motion picture equipment
Founded	1954
Founder	Robert Gottschalk; Richard Moore
Headquarters	Woodland Hills, Los Angeles, United States
Area served	Worldwide
Key people	Kimberly Snyder (CEO)
Products	Panaflex cameras; Genesis HD camera; Grip equipment; Lee Filters; Millennium DXL
Net income	250,000,000 (2008)
Owner	Investors led by Cerberus Capital Management
Number of employees	1,211 (as of December 31, 2005)
Website	panavision.com

Panavision is an American motion picture equipment company founded in 1954 specializing in cameras and lenses, based in Woodland Hills, California. Formed by Robert Gottschalk as a small partnership to create anamorphic projection lenses during the widescreen boom in the 1950s, Panavision expanded its product lines to meet the demands of modern filmmakers. The company introduced its first products in 1954. Originally a provider of CinemaScope accessories, the company's line of anamorphic widescreen lenses soon became the industry leader. In 1972, Panavision helped revolutionize filmmaking with the lightweight Panaflex 35 mm movie camera. The company has introduced other cameras such as the Millennium XL (1999) and the digital video Genesis (2004).

Panavision operates exclusively as a rental facility—the company owns its entire inventory, unlike most of its competitors.