Paramount Consumer Products

Paramount Consumer Products

Formerly	Nickelodeon & Viacom Consumer Products (1991–2019) ViacomCBS Consumer Products (2019–2022)
Company type	Division
Industry	Merchandising
Predecessor	CBS Consumer Products (2009–2019)
Founded	1991; 33 years ago (1991)[1]
Headquarters	One Astor Plaza, New York City , United States
Area served	Worldwide
Services	Licensing
Parent	Paramount Consumer Products and Experiences[2][3]
Divisions	VidCon

Paramount Consumer Products (formerly Nickelodeon & Viacom Consumer Products, then ViacomCBS Consumer Products) is the retailing and licensing division of Paramount Global. The department is in charge of merchandising for Paramount-owned brands. As of 2015, the division was valued at $3 billion.^[4]

While the company manages merchandise for the entire Paramount portfolio (including Paramount Pictures and Comedy Central), its main focus is Paramount's children's television brand, Nickelodeon. Most of its products are based on TV shows that originated on the network, as well as properties that they purchased and incorporated into Nickelodeon, like Teenage Mutant Ninja Turtles and Winx Club.^[5] From 2007 onward, the division's most profitable property has been SpongeBob SquarePants.^[6]

According to an article in The Chicago Tribune, Paramount Consumer Products takes "an unconventional approach to licensing" where the company waits up to two years after a show's premiere before releasing tie-in merchandise. This is in contrast to competitors like Disney Consumer Products, which generally release products to coincide with a premiere.^[7]