Peacock (streaming service)

Peacock TV, LLC
Type of business	Limited liability company
Type of site	OTT streaming platform
Available in	English
Founded	April 15, 2020
Predecessor(s)	Seeso (2016–2017)
Headquarters	30 Rockefeller Plaza, New York, U.S.
Country of origin	United States
Area served	As an independent streaming service:; United States; Through Sky and Now:; Austria, Germany, Ireland, Italy, Switzerland, and United Kingdom; Through SkyShowtime:; Andorra, Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Kosovo, Montenegro, Netherlands, Nordics, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, and Spain; Through Universal+:; Latin America; Through JioHotstar:; India; Through Max:; Latin America, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand
Owner	NBCUniversal (Comcast)
CEO	Kelly Campbell
Key people	Matt Strauss (Chairman); Kelly Campbell (President); Patrick Miceli (CTO);
Industry	Film
Employees	1,000–2,000
Parent	NBCUniversal Direct-to-Consumer and Digital Enterprises
URL	peacocktv.com
IPv6 support	Yes
Commercial	Yes
Registration	Required
Users	36 million paid subscribers (as of January 2025)
Launched	July 15, 2020
Current status	Operating
Written in	JavaScript, Java, C++, Rust

Peacock TV, LLC, doing business as Peacock, is an American over-the-top subscription streaming service owned and operated by Comcast through its entertainment division NBCUniversal. The service launched on July 15, 2020,^[3]^[4]^[5] and was named after the NBC logo. Peacock primarily features shows and film content from NBCUniversal brands and other third-party content providers (such as the WWE and Hallmark Channel), including television series, films, news, and sports programming. Peacock initially debuted in free, "Premium", and "Premium Plus" plans, with the free version offering a limited selection of content, and Premium Plus offering ad-free video on-demand content and streaming of NBC affiliates; since January 2023, the free tier is no longer available as an option to new customers unless their subscription lapses. As of January 2025, Peacock had 36 million paid subscribers.^[2] After an agreement with Meta Platforms in 2023, Peacock is included in Meta Quest VR headsets.

In recent years, Peacock has positioned itself as a major player in the competitive streaming landscape by investing heavily in original programming and acquiring exclusive streaming rights to major sporting events. Notably, Peacock has become the exclusive U.S. streaming home for WWE Premium Live Events such as WrestleMania and Royal Rumble, further attracting a dedicated fanbase.

Additionally, Peacock offers next-day access to current NBC shows, which has become a key selling point for cord-cutters who want to stay up to date without a traditional cable subscription. Popular original titles like Bel-Air, Poker Face, Dr. Death, and The Traitors US have also helped the platform build a distinct identity.

Peacock’s integration with Meta Quest VR headsets marked a strategic move into immersive streaming experiences, allowing users to enjoy content in virtual environments. The platform continues to innovate by bundling with other services, exploring ad-supported monetization strategies, and expanding its international presence in select markets.

As streaming habits evolve, Peacock remains committed to enhancing user experience, expanding its content library, and competing through a blend of legacy media power and digital-first strategies.

Cite error: There are <ref group=lower-alpha> tags or {{efn}} templates on this page, but the references will not show without a {{reflist|group=lower-alpha}} template or {{notelist}} template (see the help page).

^ White, Peter (October 6, 2021). "Kelly Campbell Officially Joins Peacock As President". Deadline Hollywood. Archived from the original on October 6, 2021. Retrieved October 6, 2021.
^ ^a ^b "Comcast stock falls 11% after company underwhelms in broadband, Peacock subscribers". CNBC. January 30, 2025. Retrieved February 1, 2025.
^ Andreeva, Nellie (September 17, 2019). "NBCU Streamer Gets Name, Sets Slate Of Reboots, 'Dr. Death', Ed Helms & Amber Ruffin Series, 'Parks & Rec'". Deadline Hollywood. Archived from the original on September 17, 2019. Retrieved September 17, 2019.
^ Sperling, Nicole (September 17, 2019). "NBCUniversal Introduces Peacock, Its New Streaming Service". The New York Times. Archived from the original on September 17, 2019. Retrieved September 17, 2019.
^ Goldberg, Lesley (September 17, 2019). "NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed". The Hollywood Reporter. Archived from the original on September 17, 2019. Retrieved January 25, 2022.

[2] White, Peter (October 6, 2021). "Kelly Campbell Officially Joins Peacock As President". Deadline Hollywood. Archived from the original on October 6, 2021. Retrieved October 6, 2021.

[cnbcsubs-3] "Comcast stock falls 11% after company underwhelms in broadband, Peacock subscribers". CNBC. January 30, 2025. Retrieved February 1, 2025.

[deadline-4] Andreeva, Nellie (September 17, 2019). "NBCU Streamer Gets Name, Sets Slate Of Reboots, 'Dr. Death', Ed Helms & Amber Ruffin Series, 'Parks & Rec'". Deadline Hollywood. Archived from the original on September 17, 2019. Retrieved September 17, 2019.

[nytimes-5] Sperling, Nicole (September 17, 2019). "NBCUniversal Introduces Peacock, Its New Streaming Service". The New York Times. Archived from the original on September 17, 2019. Retrieved September 17, 2019.

[hollywoodreporter-6] Goldberg, Lesley (September 17, 2019). "NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed". The Hollywood Reporter. Archived from the original on September 17, 2019. Retrieved January 25, 2022.

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