Playhouse Disney

Playhouse Disney
Final logo used from May 10, 2010 to February 13, 2011.
CountryUnited States
Broadcast areaNationwide
HeadquartersBurbank, California, United States
Programming
Language(s)English
Spanish (via SAP audio track)
Ownership
OwnerThe Walt Disney Company
ParentDisney Channels Worldwide
Sister channelsDisney Channel
Disney XD
Toon Disney
History
LaunchedOctober 20, 1997 (1997-10-20) (as Disney Channel Little Kids)
February 1, 1999 (1999-02-01) (as Playhouse Disney)
ClosedFebruary 14, 2011 (2011-02-14)
(replaced by Disney Junior)
2011–2013 (International)
Former namesDisney Channel Little Kids (1997–1999)
Links
Websitetv.disney.go.com/playhouse (Redirects to Disney NOW)

Playhouse Disney was a brand of programming blocks and international cable and satellite television channels that were owned by the Disney Channels Worldwide unit (now Disney Branded Television) of The Walt Disney Company's Disney–ABC Television Group. It originated in the United States as a morning program block on the Disney Channel. Aimed mainly at children at two to five years of age,[1] its programming featured a mix of live-action and animated series.

The Playhouse Disney block on Disney Channel was rebranded as the Disney Junior block on Disney Channel on February 14, 2011. The remaining channels and blocks using the Playhouse Disney brand outside the US relaunched under the Disney Junior brand over the next three years, concluding with the rebranding of the Playhouse Disney block on Disney Channel Russia on September 1, 2013.

  1. ^ Bulbeck, Pip (April 1, 2011). "Walt Disney Rebranding Preschool Channel as Disney Junior in Australia and New Zealand". The Hollywood Reporter. TV News. Retrieved September 5, 2023.

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