Polaroid B.V.

Polaroid B.V.
	The Polaroid Go, an instant camera developed by Polaroid B.V.
Trade name	Polaroid
Formerly	The Impossible Project
Company type	Private
Industry	Photography
Genre	Instant photography
Predecessor	Polaroid (by brand acquisition)
Founded	2008
Founders	Florian Kaps ; André Bosman ; Marwan Saba
Headquarters	Building Noord, Enschede, Netherlands
Area served	Worldwide
Key people	Oskar Smołokowski (CEO)
Products	Instant film and cameras
Website	polaroid.com

Polaroid B.V. (trading as the second incarnation of Polaroid and formerly as Polaroid Originals) is a Dutch photography and consumer electronics company, founded as a manufacturer of discontinued film for Polaroid Corporation instant cameras. In addition to film, the company produces new instant cameras under the Polaroid brand name as well as wireless speakers and other accessories.

Polaroid B.V. was founded in 2008 as The Impossible Project (sometimes known as Impossible). In 2017, Polaroid Corporation's brand and intellectual property were acquired by Impossible Project's largest shareholder and the company was rebranded as Polaroid Originals.^[1] In March 2020, Polaroid Originals branding was shortened to Polaroid.^[2]^[3]

^ "Polaroid Acquired by The Impossible Project’s Largest Shareholder" Michael Zhang, Petapixel, 12 May 2017. Accessed 14 September 2017
^ Holt, Kris (26 March 2020). "Polaroid Originals Rebrands As Polaroid With A New Autofocus Instant Camera In Tow". Forbes Media. Retrieved 29 April 2020.
^ Polaroid [@Polaroid] (27 March 2020). "This is Polaroid — now. From The Impossible Project to Polaroid Originals, we are returning to where it all began. With the one name, the one brand: Polaroid. No matter where you joined us in this journey, thank you for your support. Together, we can make history... again" (Tweet) – via Twitter.

[petapixel-zhang-may-2017-1] "Polaroid Acquired by The Impossible Project’s Largest Shareholder" Michael Zhang, Petapixel, 12 May 2017. Accessed 14 September 2017

[holt-2] Holt, Kris (26 March 2020). "Polaroid Originals Rebrands As Polaroid With A New Autofocus Instant Camera In Tow". Forbes Media. Retrieved 29 April 2020.

[pola-tweet-3] Polaroid [@Polaroid] (27 March 2020). "This is Polaroid — now. From The Impossible Project to Polaroid Originals, we are returning to where it all began. With the one name, the one brand: Polaroid. No matter where you joined us in this journey, thank you for your support. Together, we can make history... again" (Tweet) – via Twitter.

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