Pork. The Other White Meat

"Pork. The Other White Meat." was an advertising slogan developed by advertising agency Bozell, Jacobs, Kenyon & Eckhardt in 1987 for the National Pork Board. The campaign was paid for using a checkoff fee (tax) collected from the initial sale of all pigs and pork products, including imports.^{[citation needed]} Medical researchers and the United States Department of Agriculture classify pork as red meat.^[1]