Poundland

Poundland Limited

Logo used since 2024.
Company type	Private limited company
Industry	Retail
Founded	April 1990; 34 years ago (1990-04)
Founders	Dave Dodd and Steven Smith
Headquarters	Willenhall, West Midlands, England
Number of locations	896 (2016)[1]
Key people	Andy Bond (CEO)
Products	Groceries, consumer goods, DIY, electrical
Revenue	£1.31 billion (2016)[2]
Operating income	£56.9 million (2016)[2]
Net income	£12.0 million (2016)[2]
Owner	Pepco Group (Ibex Holdings, 79%)
Number of employees	18,000 (2016)[1]
Website	www.poundland.co.uk

Poundland is a British variety store chain founded in 1990. It once sold most items at the single price of £1, including clearance items and proprietary brands. The first pilot store opened in December 1990 following numerous rejections by landlords who had reservations about allowing a single-price store to operate, fearing it could adversely affect the local competition. An estimated 7 million customers shopped in Poundland every week in 2016, many being female shoppers in the C1, C2, D and E categories^[3] (the working classes in a system of demographic classification used in the United Kingdom). Following a drop in share price of over 50%, Poundland was acquired in August 2016 by Steinhoff International for £610 million.

The retailer expanded into other European countries during the latter half of 2011, first opening a store in Ireland and later operating a subsidiary chain of discount stores in mainland Europe under the name Dealz, many of which have since been transformed into Pepco stores. Poundland acquired closest rival 99p Stores in 2015,^[4] which left Poundworld as their closest competitor until it went bankrupt in 2018,^[5] leaving Poundland as the category killer of the pound shop format.

Logo used since 2019.

Logo used since 2023.