Princess Cruises

Princess Cruises
	Logo as of 2020
Company type	Subsidiary
Industry	Tourism
Founded	1965
Founder	Stanley McDonald
Headquarters	24305 Town Center Drive; Santa Clarita, California 91355
Key people	John Padgett; (President)
Services	Cruises
Revenue	US$2.065 billion (2021)
Number of employees	30,000 (2021)
Parent	Carnival Corporation & plc
Website	www.princess.com

Princess Cruises is an American cruise line owned by Carnival Corporation & plc.^[3]^[4] The company is incorporated in Bermuda and its headquarters are in Santa Clarita, California.^[3] As of 2021, it is the second largest cruise line by net revenue.^[1] It was previously a subsidiary of P&O Princess Cruises. The line has 15 ships cruising global itineraries that are marketed to both American and international passengers.

In the 1980s, Princess rose in prominence after American television series The Love Boat was set primarily on the Pacific Princess in its weekly episodes, and the brand has since continued to invoke its connection to the series.^[5]

^ ^a ^b "2021 Worldwide Cruise Line Market Share". Cruise Market Watch. Retrieved 26 June 2022.
^ "Living & Working at Sea". Princess Cruises. Retrieved 26 June 2022.
^ ^a ^b "Princess Cruises". Cruise Lines International Association. Retrieved 26 June 2022.
^ Loh, Matthew. "Cruise staff say Carnival UK threatened to get rid of 919 of them if they refuse to take pay cuts". Business Insider. Retrieved 22 May 2024. The group also operates Princess Cruises and P&O Cruises Australia.
^ Hardingham-Gill, Tamara (13 February 2024). "'The Love Boat': How a TV show transformed the cruise industry". CNN. Retrieved 22 May 2024. The program, which is still available on streaming services such as Paramount Plus, partnered with Princess Cruises, and episodes were filmed aboard various Princess Cruise ships, the Pacific Princess and Island Princess being the most notable.

[netrev-1] "2021 Worldwide Cruise Line Market Share". Cruise Market Watch. Retrieved 26 June 2022.

[2] "Living & Working at Sea". Princess Cruises. Retrieved 26 June 2022.

[clia-3] "Princess Cruises". Cruise Lines International Association. Retrieved 26 June 2022.

[4] Loh, Matthew. "Cruise staff say Carnival UK threatened to get rid of 919 of them if they refuse to take pay cuts". Business Insider. Retrieved 22 May 2024. The group also operates Princess Cruises and P&O Cruises Australia.

[5] Hardingham-Gill, Tamara (13 February 2024). "'The Love Boat': How a TV show transformed the cruise industry". CNN. Retrieved 22 May 2024. The program, which is still available on streaming services such as Paramount Plus, partnered with Princess Cruises, and episodes were filmed aboard various Princess Cruise ships, the Pacific Princess and Island Princess being the most notable.

[1]

[2]

[3]

[4]

[5]