Pure (company)

Pure

Industry	Consumer Electronics
Founded	2002
Headquarters	Kings Langley, Hertfordshire, United Kingdom
Area served	United Kingdom, Australia, Denmark, France, Germany, Italy, Netherlands, Norway, Switzerland
Products	Digital music systems, radios, Bluetooth and wireless speakers
Website	pure-audio.com

Pure International Ltd. is a British consumer electronics company, based in Kings Langley, Hertfordshire, founded in 2002.^[1] They are best known for designing and manufacturing digital audio broadcasting (DAB) and DAB+ radios. In recent years the company has moved away from being a digital radio company with more broad-based audio products in the radio, bluetooth and wireless speaker market.

The imprint on the devices' casing states that they were designed in the UK and manufactured in China.

Pure have sold over five million products worldwide.

Pure products are available in the United Kingdom, Australia, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway and Switzerland,^[2] and via online suppliers.