Royal Stag

Royal Stag
Type	Whisky
Manufacturer	Pernod Ricard
Distributor	Pernod Ricard
Country of origin	India
Introduced	1995
Alcohol by volume	42.8% in most countries
Colour	Whisky, Golden
Flavour	Aroma: Leafy [like cut grass], woody fruity [tropical fruit] with a touch of smoke [like burnt wood]; Taste: Medium bodied, rounded; Mouth feel: Smooth with a touch of smoke;
Ingredients	Scotch malts blended with grain spirits
Variants	Royal Stag; Royal Stag Barrel Select;
Related products	Royal Challenge; Seagram's Imperial Blue; Seagram's Blenders Pride; Chivas Regal; Seagram's 100 Pipers;
Website	Pernod-Ricard.com/Royal-Stag

Royal Stag, also known as Seagram's Royal Stag, is an Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 mL, 375 mL and 180 mL bottles and also available in 90 mL and 60 mL bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It was the first whisky brand launched in India that did not use any artificial flavours.

Pernod Ricard has identified Royal Stag along with Seagram's Imperial Blue, Seagram's Blenders Pride, Chivas Regal and Seagram's 100 Pipers as the company's five core brands to build its spirits business in India. Royal Stag sold 12.3 million cases in 2011, toppling Absolut Vodka, to become Pernod Ricard's biggest selling brand in its global portfolio of alcoholic beverages. Royal Stag sold 18 million cases in 2016.