Salmon chaos

Salmon chaos
Two pieces of salmon sushi served at Sushiro, the chain restaurant involved in the incident.
Traditional Chinese	鮭魚之亂
Literal meaning	Salmon chaos
Transcriptions Standard Mandarin Hanyu Pinyin Guīyúzhīluàn

In March 2021, a wave of Taiwanese people changed their legal names to include the Chinese word for salmon (鮭魚, guīyú) to take advantage of a promotion by the Japanese conveyor belt sushi chain Sushiro. The chain offered free sushi to guests whose names included the word. This phenomenon was dubbed the "salmon chaos" by English-language media.^[1] The incident garnered significant criticism by public figures and the general population.