Santoshi Mata

Santoshi Mata
Goddess of satisfaction
Devanagari	संतोषी माता
Affiliation	Devi
Abode	Svānandaloka
Mantra	Om shri santoshi mahamaye gajanandam dayini shukravara priye devi narayani namostute
Weapon	Sword, golden pot of rice and Trishula (trident)
Day	Friday
Mount	Tiger, cow or lotus
Texts	Jai Santoshi Maa (film)
Genealogy
Parents	Ganesha (father) Riddhi and Siddhi (mother)
Siblings	Shubha/Kşema (brother) Labha (brother)

Santoshi Mata (Hindi: संतोषी माता) or Santoshi Maa (संतोषी माँ) is a Hindu goddess, who is venerated as "the Mother of Satisfaction",^[1] the meaning of her name. Santoshi Mata is particularly worshipped by women of North India and Nepal. A vrata (ritual fast) called the Santoshi Maa vrata is performed by women on 16 consecutive Fridays to win the goddess' favour.

Santoshi Mata emerged as a goddess in the early 1960s. Her prayer initially spread through word of mouth, vrata-pamphlet literature, and poster art. Her vrata was gaining popularity with North Indian women. However, it was the 1975 Bollywood film Jai Santoshi Maa ("Victory to Santoshi Maa")—narrating the story of the goddess and her ardent devotee Satyavati—which propelled this then little-known "new" goddess to the heights of devotional fervour. With the rising popularity of the film, Santoshi Mata entered the pan-Indian Hindu pantheon and her images and shrines were incorporated in Hindu temples. While the film portrayed the goddess to be the daughter of the popular Hindu god Ganesha and related her to the Raksha Bandhan festival, it had no basis in Hindu scriptures.