"Seriously McDonalds" is the name under which a viral photograph was spread in June 2011. The photograph shows a sign, which is in fact a hoax, claiming that McDonald's has implemented a new policy charging African-Americans more, as "an insurance measure". Despite having existed for some time, the picture was spread around the Internet, especially on Twitter, in June 2011, by people who were offended or amused by the photograph. McDonald's acted quickly to deny the legitimacy of the sign, but it continued to trend on Twitter under the hashtag "#SeriouslyMcDonalds" and "#seriouslymcdonalds" for a few days. The company's response to the hoax has received praise from journalists and public relations professionals.
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