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Serviceable available market

Total Available Market (TAM), Serviceable (or Served) Available Market, and Target Market.

Serviceable addressable market (SAM; also served available market) is the part of the total addressable market (TAM) that can actually be reached.[1]

  1. ^ Steve Blank; Bob Dorf (2012-03-01). The Startup Owner's Manual. K & S Ranch. ISBN 978-0-9849993-0-9.

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