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| Industry | Alcoholic beverage |
|---|---|
| Founded | 1996 |
| Founder | Jeremy Cowan |
| Headquarters | , United States |
| Products | Beer |
| Owner | Jeremy Cowan |
Number of employees | 10 |
| Website | shmaltzbrewing |
Shmaltz Brewing Company is an American craft brewing company headquartered in Troy, New York. Originally primarily known for its He'Brew flagship brand, the company produces a large line of Shmaltz Brewing beers and numerous other brands including 518/838 craft beers and the Alphabet City Brewing brand. It also produced Coney Island Craft Lagers[1] until that brand's acquisition by Boston Beer Company in 2013.[2]
Shmaltz Brewing now sells across the U.S. East Coast and select other U.S. markets. As of 2021, its year-round line includes Hop Manna IPA, Hop Momma IPA, and numerous ongoing specialty releases. Year-round Alphabet City releases include 7th Street Blonde and Village IPA.
The company marked its 25th anniversary in September 2021 with the announcement of the final season for the Shmaltz brand.[3] Founder Cowan and his staff will continue to focus on Alphabet City Brewing Company, the 518 Craft tasting room in Troy, and further developing their consulting practice helping other craft brewers.[4]
Its brews have won awards including Grand Champion (Giant Beer Category) at the United States Beer Tasting Championship (Jewbelation Reborn), a silver medal (Sour & Barrel Aged Category) at the World Beer Cup (Funky Jewbelation), and a silver medal at the Calgary Beer Fest (Death of a Contract Brewer.[5]
The company's name refers to shmaltz, a type of cooking fat frequently associated with Ashkenazi Jewish cuisine. Its He'Brew and related lines nod to Jewish tradition in a variety of humorous, punning, and tongue-in-cheek ways, beginning with the "Chosen Beer" slogan in humorous opposition to the slogans of the large industrial breweries such as "the King (or the Champagne) of Beers." Cowan has described "the Three Pillars of Shmaltz" as "Quality, Commitment, Shtick."[6]
- ^ "Shmaltz Brewing Releases Coney Island Barrel-Aged Human Blockhead". Brewbound. 4 August 2011. Retrieved 21 July 2021.
- ^ "Expanding beyond Sam Adams: Boston Beer subsidiary buys Coney Island beer line". Boston Business Journal. 27 August 2013. Retrieved 21 July 2021.
- ^ "Shmaltz Brewing — 'the only Jewish beer company in America' — is closing after 25 years". Craft Brewing Business. 23 September 2021. Retrieved 30 September 2021.
- ^ Alix Wall (28 September 2021). "After 25 years, iconic He'Brew beer shuts off the tap". Forward. Retrieved 30 September 2021.
- ^ "Shmaltz Brewing Co. Celebrates 1st Anniversary". Total Food. 21 July 2014. Retrieved 17 August 2021.
- ^ Dave Douglas (3 September 2011). "Book Review: Craft Beer Bar Mitzvah, by Jeremy Cowan". Synchronized Chaos. Retrieved 12 August 2021.
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