Smart Communications

Smart Communications Inc.
	Logo since 2016
Company type	Subsidiary
Industry	Telecommunications; Remittance
Predecessor	Sun Cellular (2003–2022)
Founded	January 24, 1991 (in Manila, Philippines)
Headquarters	Smart Tower, 6799 Ayala Avenue, Makati, Philippines
Area served	Philippines
Key people	Manuel V. Pangilinan; (Chairman and Chief Executive Officer)
Products	Mobile telephony
Services	Broadband services ; Digital platform services
Parent	PLDT
Website	smart.com.ph

Smart Communications Inc., commonly referred to as Smart, is a wholly owned wireless communications and digital services subsidiary of PLDT Inc.,^[1] a telecommunications and digital services provider based in the Philippines.^[2] As of November 2023, it is currently the largest mobile network with 55.2 million subscribers.^[3]

Smart offers commercial wireless services through its 2G, 3G, 3.5G HSPA+, 4G LTE, and LTE-A networks, with 5G currently being deployed in multiple locations in the Philippines.^[4]^[5] Smart's terrestrial wireless telephony service is being complemented by its satellite communication services Smart Sat and Marino which also serve the global maritime industry.

The company has introduced wireless offerings such as Smart Money,^[6] a mobile electronic wallet that also enables its SMS-based money remittance service Smart Padala (now integrated with Maya). It has also been recognized for introducing the world's first over-the-air electronic prepaid loading service called Smart Load.^[7] One of its services,^[8] PasaLoad, allows its users to pass phone credits to other Smart prepaid accounts through SMS.

^ Sullivan, Nicholas P. (2007). You Can Hear Me Now: How Microloans and Cell Phones are Connecting the World's Poor To the Global Economy. Terrence Palangyos. p. 123. ISBN 9780787994631.
^ "About PLDT - Philippine Long Distance Telephone Company". pldt.com. Retrieved March 2, 2017.
^ Piad, Tyrone Jasper C. (November 8, 2023). "Smart snaps Globe's 7-year subscriber lead". INQUIRER.net. Retrieved November 8, 2023.
^ Marasigan, Lorenz S. "Smart-PLDT, Huawei partner to research, develop 5G in PHL | BusinessMirror". www.businessmirror.com.ph. Retrieved March 2, 2017.
^ Mercurio, Richmond. "Smart gears up for enhanced 5G coverage". Philstar.com. Retrieved January 19, 2021.
^ "SMART Money | SMART Padala". smartpadala.ph. Retrieved March 2, 2017.
^ Reyes, Mary Ann Ll. "Smart captures 2 major int'l awards". The Philippine Star. Retrieved March 2, 2017.
^ "Innovations and Awards - Smart Communications". smart.com.ph. Retrieved March 2, 2017.

[1] Sullivan, Nicholas P. (2007). You Can Hear Me Now: How Microloans and Cell Phones are Connecting the World's Poor To the Global Economy. Terrence Palangyos. p. 123. ISBN 9780787994631.

[2] "About PLDT - Philippine Long Distance Telephone Company". pldt.com. Retrieved March 2, 2017.

[:0-3] Piad, Tyrone Jasper C. (November 8, 2023). "Smart snaps Globe's 7-year subscriber lead". INQUIRER.net. Retrieved November 8, 2023.

[4] Marasigan, Lorenz S. "Smart-PLDT, Huawei partner to research, develop 5G in PHL | BusinessMirror". www.businessmirror.com.ph. Retrieved March 2, 2017.

[5] Mercurio, Richmond. "Smart gears up for enhanced 5G coverage". Philstar.com. Retrieved January 19, 2021.

[6] "SMART Money | SMART Padala". smartpadala.ph. Retrieved March 2, 2017.

[7] Reyes, Mary Ann Ll. "Smart captures 2 major int'l awards". The Philippine Star. Retrieved March 2, 2017.

[8] "Innovations and Awards - Smart Communications". smart.com.ph. Retrieved March 2, 2017.

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