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Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks.[1][2] Although not unchallenged,[3][4] common features include:[2]
The term social in regard to media suggests platforms enable communal activity. Social media can enhance and extend human networks.[8] Users access social media through web-based apps or custom apps on mobile devices. These interactive platforms alow individuals, communities, and organizations to share, co-create, discuss, participate in, and modify user-generated or self-curated content.[9][7][1] Social media are used to document memories, learn, and form friendships.[10] They may be used to promote people, companies, products, and ideas.[10] Social media can be used to consume, publish, or share news.
Popular social media platforms with more than 100 million registered users include X, Facebook, WeChat, ShareChat, Instagram, Pinterest, QZone, Weibo, VK, Tumblr, Baidu Tieba, and LinkedIn. Depending on interpretation, other popular platforms that are sometimes referred to as social media services include YouTube, Letterboxd, QQ, Quora, Telegram, WhatsApp, Signal, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, TikTok, Microsoft Teams. Wikis are examples of collaborative content creation.
Social media outlets differ from old media (e.g. newspapers, TV, and radio broadcasting) in many ways, including quality,[11] reach, frequency, usability, relevancy, and permanence.[12] Social media outlets operate in a dialogic transmission system (many sources to many receivers) while traditional media operate under a monologic transmission model (one source to many receivers). For instance, a newspaper is delivered to many subscribers, and a radio station broadcasts the same programs to a city.[13]
Observers have noted a range of positive and negative impacts from social media. Social media can help to improve an individual's sense of connectedness with others and be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments. Social movements use social media for communicating and organizing. Social media has been criticized for a range of negative impacts on children and teenagers, including exposure to inappropriate content, exploitation by adults, sleep problems, attention problems, feelings of exclusion, and various mental health maladies.[14][15]
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