Social media use in the Philippines

Social networking is one of the most active web-based activities in the Philippines, with Filipinos being declared as the most active users on a number of web-based social media sites such as Facebook, Instagram, Snapchat, and Twitter. The use of social networking website has become so extensive in the Philippines that the country has been tagged as "The Social Media Capital of the World,"^[1] and has also become part of Filipino Internet culture. Subsequently, social media is also used in the Philippines as a form of election campaign material, as well as tools to aid criminal investigation.