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| Sound of... | |
|---|---|
| Awarded for | Most promising new music talent |
| Country | United Kingdom |
| Presented by | BBC Radio 1 |
| First award | 2003 |
| Currently held by | Chappell Roan (2025) |
| Website | canvas-story |
| Television/radio coverage | |
| Network | BBC |
Sound of... is an annual BBC poll of music critics and industry figures to find the most promising new music talent. It was first conducted by the BBC News website in 2003, and is now widely covered by the corporation's online, radio and TV outlets, as well as other media. A 10-strong longlist is published each December, with a ranked shortlist and annual winner announced the following January.
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