Spider-Man in film dates back to 1977, with the rights to the character held by Marvel Entertainment until 1999, when Sony bought them for $7 million.[1] Spider-Man has been Marvel's most successful character in the film industry ever since. After selling the Spider-Man motion picture rights to Sony, Marvel eventually founded its own film studio, developing the Marvel Cinematic Universe (MCU) based on the characters it still held the rights to. This changed in 2016, when Sony and Disney[2] entered an agreement to incorporate Spider-Man into the MCU. Despite some disagreements pertaining to finances and merchandising between the two parties, the agreement proved to be a successful endeavor for both companies. Meanwhile, Sony in association with Marvel[3] launched the Sony's Spider-Man Universe (SSU), with Sony entering into a three-billion-dollar streaming agreement with Netflix and Disney.[4]
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