Still Jennifer Lopez | |
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Fragrance by Jennifer Lopez | |
Notes | Sake, mandarin, earl grey, pink freesia, honeysuckle, orange flower, sandalwood, amber, orris |
Released | September 14, 2003 |
Label | Coty, Inc. |
Tagline | Sheer-Captivating-Real |
Predecessor | Glow by JLo |
Successor | Miami Glow by JLo |
Still Jennifer Lopez is a women's fragrance endorsed by American entertainer Jennifer Lopez, released by Coty, Inc. in September 2003. The fragrance contains notes of sake, mandarin, earl grey, pink freesia, honeysuckle, orange flower, sandalwood, amber and orris. Still Jennifer Lopez followed in the footsteps of Glow by JLo, an international success that shaped the fragrance industry and began a trend in the celebrity endorsement of fragrance. The release of Still Jennifer Lopez was not anticipated due to the negative publicity generated from Lopez's film Gigli (2003) and a fall-out with her manager Benny Medina. Several fragrance industry experts noted that it could ruin the success of Glow by JLo. It was also noted that her public image at the time would have irreparable effects on the fragrance's performance.
The promotion of Still Jennifer Lopez and the scent were met with positive feedback, with many comparing it to her song "Jenny from the Block". The fragrance was aimed at a female demographic above the age of 25, a shift from Glow by JLo, which was aimed at teenagers and females in their early twenties. Its theme is about Lopez still being herself, despite what the media reports.[1] The bottle was a commercial success, collectively bringing in over $300 million with its predecessor Glow by JLo.
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