Stunting (broadcasting)

Stunting is a type of publicity stunt in radio broadcasting, where a station—abruptly and often without advance announcement—begins to air content that is seemingly uncharacteristic compared to what is normally played.

Stunting is typically used to generate publicity and audience attention for upcoming changes to a station's programming, such as new branding, format, or as a soft launch for a newly-established station. Occasionally, a stunt may be purely intended as publicity or a protest, and not actually result in a major programming change. Stunts often involve a loop of a single song, or an interim format (such as the discography of a specific artist, Christmas music, or a novel theme that would not be viable as a permanent format), which may sometimes include hints towards the station's new format or branding.

To a lesser extent, stunting has also been seen on television, most commonly in conjunction with April Fools' Day, or to emphasize a major programming event being held by a channel.