The Literary Digest

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The Literary Digest

Cover of the February 19, 1921 edition of The Literary Digest
Founder	Isaac Kaufmann Funk
First issue	1890
Final issue	1938
Company	Funk & Wagnalls
Country	United States
Based in	New York City
Language	English

The Literary Digest was an American general interest weekly magazine published by Funk & Wagnalls. Founded by Isaac Kaufmann Funk in 1890, it eventually merged with two similar weekly magazines, Public Opinion and Current Opinion.

The magazine gained notoriety when its poll of the 1936 United States presidential election substantially missed the final result, predicting an easy victory for Republican candidate Alf Landon against Democratic incumbent President Franklin D. Roosevelt: in the election, Roosevelt defeated Landon to win re-election in an unprecedented landslide. The poll's total inaccuracy completely ruined the magazine's reputation, and it ultimately ceased publication in 1938.