Thomas Beecham | |
|---|---|
| Born | 3 December 1820 Curbridge, Oxfordshire, England, United Kingdom |
| Died | 6 April 1907 (aged 86) Southport, England, United Kingdom |
| Occupation(s) | Pharmacist, company founder |
| Known for | Beechams Pharmaceutic company |
| Family | Sir Joseph Beecham, 1st Baronet (son), Sir Thomas Beecham (grandson) |
Thomas Beecham (3 December 1820 – 6 April 1907) was a British businessman who founded Beechams, a large pharmaceutical business. In 1859, he focused on marketing the business by advertising in newspapers and using a network of wholesale agents in northern England and in London, rapidly building up the business.[1] In August 1859, he created the slogan for Beecham's Pills: "Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand.[2]
- ^ "The man behind the eponymous Beechams Powders gets blue plaque". The Business Magazine. Retrieved 8 November 2023.
- ^ "Anniversary of the first ad slogan". The Herald. 5 August 2019.
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