Transformco

Transform SR Brands LLC
Trade name	Transformco
Company type	Private
Industry	Retail
Genre	Big-box stores; Department stores;
Predecessors	Sears Holdings Corporation
Founded	February 11, 2019
Founder	Eddie Lampert
Headquarters	Hoffman Estates, Illinois, U.S.
Areas served	Mainland United States; Puerto Rico; Guam; U.S. Virgin Islands; Bermuda;
Key people	Eddie Lampert (chairman); Neeraj Karhade (CFO);
Owner	ESL Investments
Number of employees	45,000 (2019)
Subsidiaries	Kmart; Sears; Sears Hometown Stores; Monark Premium;
Website	transformco.com

Transform SR Brands LLC^[3] (doing business as Transformco, referred to as "New Sears")^[4] is an American privately held company formed on February 11, 2019, to acquire some of the assets of Sears Holdings Corporation. The new company is owned by ESL Investments. Following the Chapter 11 bankruptcy filing of Sears Holdings on October 15, 2018, Transformco purchased the surviving assets owned by Sears Holdings for $5.2 billion.^[1]

On June 3, 2019, it was announced that Transformco would acquire Sears Hometown and Outlet Stores. As per the deal, Sears Hometown might need to divest its Sears Outlet division to gain approval.^[5]

^ ^a ^b "ESL Investments Completes Acquisition of Sears Holdings' Assets". Business Wire (Press release). San Francisco: Berkshire Hathaway. February 11, 2019. Retrieved November 8, 2019.
^ Wilkins, Rebecca Choong (February 9, 2019). "Jobs, Jobs, Jobs: Why Lampert's Bid Won Contest for Sears". Bloomberg News. New York City: Bloomberg L.P. Retrieved July 2, 2019.
^ "Transformco". © 2020 Transform SR Brands, LLC
^ Lampert, Edward (June 13, 2019). "The facts about the efforts to transform Sears Holdings". Medium. United States: A Medium Corporation. Retrieved November 10, 2019.
^ "Sears Parent Co. Buying Sears Hometown And Outlet Stores". WBBM-TV. Chicago: CBS Corporation. June 3, 2019. Retrieved July 7, 2019.

[businesswire-2019feb11-1] "ESL Investments Completes Acquisition of Sears Holdings' Assets". Business Wire (Press release). San Francisco: Berkshire Hathaway. February 11, 2019. Retrieved November 8, 2019.

[2] Wilkins, Rebecca Choong (February 9, 2019). "Jobs, Jobs, Jobs: Why Lampert's Bid Won Contest for Sears". Bloomberg News. New York City: Bloomberg L.P. Retrieved July 2, 2019.

[transformco-3] "Transformco". © 2020 Transform SR Brands, LLC

[4] Lampert, Edward (June 13, 2019). "The facts about the efforts to transform Sears Holdings". Medium. United States: A Medium Corporation. Retrieved November 10, 2019.

[WBBM-5] "Sears Parent Co. Buying Sears Hometown And Outlet Stores". WBBM-TV. Chicago: CBS Corporation. June 3, 2019. Retrieved July 7, 2019.

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