Video that becomes popular via Internet sharing
Video views per week of a viral video (Gangnam Style ), illustrating viral growth to peak weekly viewership, in this case, in the eleventh week after it was posted.[ 1]
Cumulative video views, leading to a lower, but relatively stable, long-term growth rate by the end of the first year.[ 1]
Viral videos [ 2] [ 3] are videos that become popular through a viral process of Internet sharing, primarily through video sharing websites such as YouTube as well as social media and email .[ 4] [ 5] For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms.[ 6]
Viral videos may be serious, and some are deeply emotional, but many more are based more on entertainment and comedy . Notable early examples include televised comedy sketches, such as The Lonely Island ' s "Lazy Sunday " and "Dick in a Box ", Numa Numa [ 7] [ 8] videos, The Evolution of Dance ,[ 7] Chocolate Rain [ 9] on YouTube; and web-only productions such as I Got a Crush... on Obama .[ 10] and some events that have been captured by eyewitnesses can get viral such asBattle at Kruger .[ 11]
One commentator called the Kony 2012 video the most viral video in history[ 12] (about 34 million views in three days[ 13] and 1 billion views in six days[ 14] ), but "Gangnam Style " (2012) received one billion views in five months[ 15] [ 16] [ 17] and was the most viewed video on YouTube from 2012 until "Despacito " (2017).[ 18]
^ a b Raw data accessed 2 September 2018 from Wayback Machine archives of YouTube video page Archived 26 July 2017 at the Wayback Machine stored by archive.org (click on year 2012 or 2013).
^ "What Does Going Viral Online Really Mean?" . Lifewire . Retrieved 26 July 2024 .
^ "Oxford Languages | The Home of Language Data" . languages.oup.com . Archived from the original on 18 August 2021. Retrieved 6 March 2024 .
^ "Definition of 'viral video' [permanent dead link ] ". PC Mag Encyclopedia. Retrieved 21 December 2012. Updated link: https://www.pcmag.com/encyclopedia/term/viral-video Archived 14 October 2023 at the Wayback Machine
^ Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Archived 26 October 2022 at the Wayback Machine Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf Archived 26 October 2022 at the Wayback Machine
^ Jenkins, Henry (2013). Spreadable Media: Creating Value and Meaning in a Networked Culture . NYU Press. p. 3.
^ a b "How YouTube made superstars out of everyday people Archived 5 April 2012 at the Wayback Machine ". 11 April 2010. The Guardian .
^ "Guardian Viral Video Chart Archived 4 February 2017 at the Wayback Machine ". 8 June 2007. The Guardian .
^ Murphy, Meagan (22 September 2010). "'Numa Numa Guy' Fronting Band, Still Single Archived 8 April 2016 at the Wayback Machine ". FOX411.
^ Tapper, Jake (13 June 2007). "Music Video Has a 'Crush on Obama' Archived 16 October 2021 at the Wayback Machine ". ABC News. Retrieved 27 December 2014.
^ BBC News states "Almost 9.5m people have already watched the video, dubbed the Battle at Kruger, which was filmed by US tourist Dave Budzinski while he was on a guided safari." Published 9 Aug 2007. Retrieved 26 March 2016 http://news.bbc.co.uk/1/hi/world/africa/6938516.stm Archived 29 November 2021 at the Wayback Machine
^ Flock, Elizabeth (4 April 2012). "Kony 2012 screening in Uganda met with anger, rocks thrown at screen" . The Washington Post . Archived from the original on 3 July 2022. Retrieved 17 May 2024 .
^ * "Kony 2012: What's the story" . The Guardian . 8 March 2012. Archived from the original on 3 August 2016. Retrieved 26 March 2016 .
^ "Kony most viral" . Mashable. 12 March 2012. Archived from the original on 27 July 2016. Retrieved 26 March 2016 .
^ "How 'Gangnam Style' Went Viral [Graphic]" . Scientific American . 1 January 2014. Archived from the original on 9 April 2016. Retrieved 1 June 2016 .
^ Weng, Lilian; Menczer, Filippo; Ahn, Yong-Yeol (2013). "Virality Prediction and Community Structure in Social Networks" . Scientific Reports . 3 : 2522. arXiv :1306.0158 . Bibcode :2013NatSR...3E2522W . doi :10.1038/srep02522 . PMC 3755286 . PMID 23982106 .
^ Laird, Sam (5 September 2012). "Gangnam Style! The Anatomy of a Viral Sensation [INFOGRAPHIC]" . Mashable . Archived from the original on 9 January 2017. Retrieved 1 June 2016 .
^ "YouTube's 10 years of hits: Global recognition at last for Rick Astley" . The Register . Archived from the original on 3 May 2016. Retrieved 1 June 2016 .