Virgin Plus

Virgin Plus
Formerly	Virgin Mobile Canada (2005–2021)
Company type	Subsidiary
Industry	Mobile virtual network operator
Founded	March 1, 2005
Headquarters	Toronto, Ontario, Canada
Area served	Canada
Key people	Floyd Rocha (MD);
Products	Smartphones; Wireless Plans; Home Broadband Internet; Member Benefits Program;
Parent	Bell Canada
Website	virginplus.ca

Virgin Plus is a Canadian provider of postpaid and prepaid wireless voice, text and data communications services throughout Canada. They also offer home Internet and TV services in select areas of Ontario and Quebec. Launched as Virgin Mobile Canada on March 1, 2005, as a joint venture between Virgin Group and BCE Inc., BCE took sole ownership on July 1, 2009, when it closed a deal to purchase the stake it did not already own.^[1]^[2] Virgin Plus calls its customers 'Members' and offers a Member Benefits program,^[3] which provides its customers with special offers, discounts, and VIP experiences.^[4]

^ "Bell acquires all of Virgin Mobile Canada". CBC News. 2009-05-07.
^ "Bell Mobility acquires full ownership of Virgin Mobile Canada". Bell Canada Enterprises. 2009-05-07. Archived from the original on 2011-10-02. Retrieved 2011-09-30.
^ Tong, Arianne (2014-05-21). "Strategy Online".
^ Tong, Arianne. "Member Benefits program".

[CBCNR-1] "Bell acquires all of Virgin Mobile Canada". CBC News. 2009-05-07.

[BCEPR-2] "Bell Mobility acquires full ownership of Virgin Mobile Canada". Bell Canada Enterprises. 2009-05-07. Archived from the original on 2011-10-02. Retrieved 2011-09-30.

[3] Tong, Arianne (2014-05-21). "Strategy Online".

[4] Tong, Arianne. "Member Benefits program".

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