WZRM

WZRM

Brockton, Massachusetts United States
Broadcast area	Greater Boston
Frequency	97.7 MHz (HD Radio)
Branding	Rumba 97.7
Programming
Format	Spanish contemporary hits
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia (iHM Licenses, LLC)
Sister stations	WBWL, WBZ, WJMN, WRKO, WXKS, WXKS-FM, WZLX
History
First air date	July 21, 1948[1]
Former call signs	WBET-FM (1948–1977) WCAV (1977–1999) WBOT (1999–2005) WILD-FM (2005–2006) WKAF (2006–2021)
Call sign meaning	"Rumba"
Technical information[2]
Licensing authority	FCC
Facility ID	19633
Class	A
ERP	2,050 watts
HAAT	173 meters (568 ft)
Transmitter coordinates	42°12′42.4″N 71°6′49.2″W / 42.211778°N 71.113667°W / 42.211778; -71.113667 (WZRM)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	rumba977.iheart.com

WZRM (97.7 FM, Rumba 97.7) is a Spanish-language radio station in the Boston, Massachusetts, market, carrying a Spanish contemporary hits format. Owned and operated by iHeartMedia, it serves the Metro Boston and South Shore areas of Massachusetts, and is licensed to Brockton. The station's studios are located in Medford and the transmitter site is atop Great Blue Hill.