Wanghong economy

The wanghong economy [internet celebrity economy] refers to the Chinese digital economy based on influencer marketing through social media platforms.^[1] Wanghong (Chinese: 网红; pinyin: wǎnghóng; lit. 'internet fame') is the Chinese term for internet celebrity.^[2] Chinese wanghong celebrities attract the attention of internet users, which can translate into profit through e-commerce and online advertising.

According to CBN Data, a commercial data company affiliated with Alibaba, the Chinese internet celebrity economy was estimated to be worth ¥58 billion RMB (US$8.4 billion) in 2016, which is more than China's total movie box office revenue in 2015.^[3]

^ Ruisha, Qian. "Celebrity economy set for explosive growth in China". Ecns.cn. China Daily. Retrieved 24 February 2017.
^ Khew, Caleb. "The Rise Of China's Wang Hong". currentbiz. Archived from the original on 2017-02-23. Retrieved 2017-02-22.
^ "China's Internet celebrity economy bigger than cinema|Society". europe.chinadaily.com.cn. Retrieved 2017-02-22.

[1] Ruisha, Qian. "Celebrity economy set for explosive growth in China". Ecns.cn. China Daily. Retrieved 24 February 2017.

[2] Khew, Caleb. "The Rise Of China's Wang Hong". currentbiz. Archived from the original on 2017-02-23. Retrieved 2017-02-22.

[3] "China's Internet celebrity economy bigger than cinema|Society". europe.chinadaily.com.cn. Retrieved 2017-02-22.

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