We answer to a higher authority

We answer to a higher authority is a slogan used by Hebrew National, now a subsidiary of ConAgra Foods, for its brand of kosher-certified hot dogs and processed meats, which portrays the products as being of a higher quality than other, similar products. A 1997 article in The New York Times called the campaign "among the longest running and best known ever".[1]

In a 2009 article The National Hot Dog and Sausage Council cited statistics indicating that three-quarters of the six million Americans who prefer kosher hot dogs are not themselves Jewish.[2] In 2010, The New York Times wrote that Hebrew National's hot dogs "aren't kosher enough for most Jews who keep kosher".[3]

  1. ^ Cite error: The named reference NYT1997 was invoked but never defined (see the help page).
  2. ^ Lasson, Kenneth. "Hebrew National & Kosher Politics: What’s kosher about answering to a higher authority?", Baltimore Jewish Times, July 10, 2009. Accessed July 13, 2009.
  3. ^ Sue Fishkoff (July 4, 2010). "Red, White and Kosher". The New York Times. Curiously, those dogs that answer to a higher authority aren't kosher enough for most Jews who keep kosher.

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