Whitepages (company)

Whitepages

Type of business	Private
Type of site	Contact Data
Founded	1997; 27 years ago (1997)
Headquarters	Seattle, Washington , U.S.
Area served	United States
Founder(s)	Alex Algard
Key people	Leigh McMillan (CEO)[1]
Products	People Search, Phone Search, Address Search, Background Check
Services	Speed Search, People Search App
Employees	32 (2019)[2]
URL	www.whitepages.com
Current status	Active

Whitepages is a provider of online directory services, fraud screening, background checks and identity verification for consumers and businesses. It has the largest database available of contact information on residents of the United States.^[3]

Whitepages was founded in 1997 as a hobby for then-Stanford student Alex Algard. It was incorporated in 2000 and received $45 million in funding in 2005. Investors were later bought-out by Algard in 2013. From 2008 to 2013, Whitepages released several mobile apps, a re-design in 2009, the ability for consumers to control their contact information, and other features. From 2010 to 2016, the company shifted away from advertising revenue and began focusing more on selling business services and subscription products.