Xigua Video

Xigua Video 西瓜视频
Other namesToutiao Video (original name)
Developer(s)ByteDance
Initial releaseMay 2016 (2016-05)
Operating systemiOS, Android
TypeVideo sharing
LicenseProprietary
Websitewww.ixigua.com

Xigua Video (Chinese: 西瓜视频; pinyin: Xīguā Shìpín) is a Chinese online video-sharing platform owned by ByteDance.[1][2][3] Originally serving primarily as a sharing platform for Toutiao's user-created short videos, Xigua now also produces film and television content. Xigua Video continuously provides content to different audiences through personalized services.[4] As of June 2020, the platform has 131 million monthly active users.[5][6]

  1. ^ Frater, Patrick (April 23, 2020). "BBC Studios Sets Content Deal With China's Xigua Video". Variety. Archived from the original on July 29, 2021. Retrieved January 27, 2021.
  2. ^ Yang, Yingzhi (September 15, 2018). "ByteDance to enter China's long-form streaming video market, challenging iQiyi, Tencent Video". South China Morning Post. Archived from the original on December 13, 2019. Retrieved January 27, 2021.
  3. ^ Canaves, Sky (October 1, 2019). "Understanding China's Video Streaming Services". China Film Insider. Archived from the original on February 1, 2021. Retrieved January 27, 2021.
  4. ^ "西瓜视频公司介绍" [Introduction to Xigua Video Company]. www.ixigua.com. Retrieved 2023-10-06.
  5. ^ Chen, Wency (October 21, 2020). "ByteDance's Xigua Video pivots to 'middle video,' incentivizing creators with USD 300 million". KrASIA. Archived from the original on February 5, 2021. Retrieved January 27, 2021.
  6. ^ Chan, James (July 8, 2020). "ByteDance vs Bilibili: Is there a Chinese alternative to YouTube?". KrASIA. Archived from the original on February 1, 2021. Retrieved January 27, 2021.

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