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Zeta Global

Zeta Global Holdings Corp.
Company typePublic
NYSE: ZETA
IndustryBusiness software
Founded2007
Headquarters
New York City, New York
,
United States
Key people
David A. Steinberg (CEO)
Websitezetaglobal.com

Zeta Global Holdings Corp. is a data-driven marketing technology company[1] which was founded in 2007.[2][3] Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.[4]

Zeta Global has the industry's third largest data set (2.4B+ identities), next to Google and Facebook, powered by demographic, locational, behavioural, transactional, and predictive signals.[5] The company went public on the New York Stock Exchange on June 10, 2021, at a US$1.7 billion valuation.[6]

The company's headquarters is in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India.[7][8][9] Zeta has more than 1,300 employees worldwide.[2][10] The company's CEO is David A. Steinberg.[11]

Forbes Magazine reported that the company had been referred to as a 'Unicorn' – a "billion-dollar startup."[12] According to The Wall Street Journal, as of March 2020, the company is profitable, with annual revenues exceeding $400 million.[13]

  1. ^ "Fans or not, NFL braces for new stadium feel, sudden changes". USA Today.
  2. ^ a b Konrad, Alex (18 Nov 2016). "Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry". Forbes.
  3. ^ Urbanski, Al (9 Jul 2014). "Zeta Introduces 'Cross-Lifecycle' Platform". Haymarket Media, Inc. Direct Marketing.
  4. ^ "Zeta Global Has Worldwide Ambitions But An IPO Will Wait". Seeking Alpha. 16 October 2016. Retrieved 5 May 2017.
  5. ^ "Zeta Launches Customer Data Platform, CDP+, to Help Marketers Provide an Elevated CX". 5 November 2020.
  6. ^ "Zeta Global Has a Muted IPO, but 'We're in It for the Long Haul'". 10 June 2021.
  7. ^ "How This CEO Learned the Difference Between Coaching and Controlling". September 2021.
  8. ^ Cite error: The named reference Zeta-Global was invoked but never defined (see the help page).
  9. ^ Azuri, Calivin (17 Jan 2014). "XL Marketing Has Now Become Zeta Interactive". Technology Marketing Corp. Cloud Contact Center.
  10. ^ Konrad, Alex (23 Jan 2014). "Zeta Interactive's New Name And Purchase Reveal Challenges For Email Marketers". 600 Employees. Forbes.
  11. ^ "Zeta Interactive Website". About Us Section. Zeta Interactive. Retrieved 24 December 2013.
  12. ^ Cite error: The named reference Konrad_Data was invoked but never defined (see the help page).
  13. ^ Patel, Sahil (2020-03-04). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-07-14.

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