Sky Sports

Sky Sports
Logo used since 2020
CountryUnited Kingdom
Broadcast areaUnited Kingdom
Ireland
HeadquartersSky Campus, Isleworth, London, England
Programming
Picture format2160p UHDTV
(downscaled to 16:9 1080i for the HDTV feed and 576i for the SDTV feed)
Ownership
OwnerSky Group (Comcast)
Sister channelsList of Sky UK channels
History
Launched27 March 1990 (27 March 1990)
ReplacedEurosport (1989–1991)
Former namesThe Sports Channel (1990–1991)
Links
Websitesky.com/tv/sports
skysports.com
Availability
Streaming media
Sky GoWatch live
(UK and Ireland only)
Now TVWatch live (UK and Ireland only)
Virgin TV GoWatch live (UK only)

Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, and has sometimes played a large role inducing organisational changes in the sports it broadcasts, most notably when it encouraged the First Division to break away from the Football League to form the Premier League in 1992.

Sky Sports Main Event, Premier League, Football, Cricket, Golf, F1, Action, Arena and Tennis are available as a premium package on top of the basic Sky package. These services are also available as premium channels on nearly every satellite, cable and IPTV broadcasting system in the United Kingdom and Ireland. Sky Sports News, Sky Sports Racing and Sky Sports Mix are all provided as part of basic packages. The Sky Sports network is managed by Jonathan Licht.


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