Order fulfillment

Delivery lead time is the blue bar, manufacturing time is the whole bar, the green bar is the difference between the two.

Order fulfilment (in American English: order fulfillment) is in the most general sense the complete process from point of sales enquiry to delivery of a product to the customer. Sometimes, it describes the more narrow act of distribution or the logistics function. In the broader sense, it refers to the way firms respond to customer orders.


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