Adolf Dassler

Adolf Dassler
Dassler at age 15, c. 1915
Born	(1900-11-03)3 November 1900 Herzogenaurach, German Empire
Died	6 September 1978(1978-09-06) (aged 77) Herzogenaurach, West Germany
Occupation	Founder of Adidas
Political party	NSDAP (1933–1945)
Spouse(s)	Käthe (née Martz) (17 July 1917 – 31 December 1984)
Parent(s)	Christoph Dassler (father) Pauline Dassler (mother)
Relatives	Fritz Dassler (brother) Marie (sister) Rudolf Dassler (brother) Horst Dassler (son) Armin Dassler (nephew)

Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, member of the Nazi party, and businessman who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death, Adidas had 17 factories and annual sales of one billion marks.^[1]