Lacoste

Lacoste S.A.
Company typeSociété anonyme
IndustryFashion
Founded1933 (1933)
Founders
HeadquartersTroyes, France
Number of locations
1,100 (2023)[1]
Area served
Worldwide[2]
Key people
Products
RevenueIncrease US$2.69 billion (2022)[3]
Number of employees
8,500 (2019)[4]
ParentMaus Frères
Websitelacoste.com

Lacoste S.A. is a luxury sports fashion French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo.[5] René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court.[6] In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.[7]

  1. ^ "Lacoste Unveils New and Largest Flagship on Champs-Élysées". Women's Wear Daily. 16 May 2023. Archived from the original on 18 February 2024. Retrieved 18 February 2024.
  2. ^ "Find a boutique". Global Lacoste. Archived from the original on 1 February 2022. Retrieved 1 February 2022.
  3. ^ "Lacoste Owner Looks to Snap Up More Brands as Sales Surge". The Wall Street Journal. 12 January 2023. Archived from the original on 15 September 2023. Retrieved 18 February 2024.
  4. ^ "Our organisation". Corporate Lacoste. Archived from the original on 1 February 2022. Retrieved 1 February 2022.
  5. ^ "Lacoste Logo: Design and History". Famouslogos.net. Archived from the original on 30 June 2019. Retrieved 1 December 2017.
  6. ^ "René Lacoste". International Tennis Hall of Fame. Archived from the original on 19 June 2018. Retrieved 18 June 2018.
  7. ^ Nebehay, Stephanie (15 November 2012). "Switzerland's Maus Freres snaps up Lacoste". Reuters. Archived from the original on 3 October 2017. Retrieved 19 November 2017.

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