Motivate (company)

Motivate LLC
FormerlyAlta BicycleShare[1]
Company typeSubsidiary
Headquarters,
Area served
United States
Key people
Matthew Parker (CEO)
ServicesBicycle-sharing system and urban service provider
Revenue100 million
Number of employees
1500+[2] (2021)
ParentLyft
Websitemotivateco.com

Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America.

The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. In July 2018, a portion of the company was acquired by Lyft, with the service arm portion of the business staying private and renamed Motivate LLC.[3]

  1. ^ "Company that owns Divvy changes corporate name to Motivate". Chicago Tribune. Associated Press. January 13, 2015. Retrieved October 28, 2019.
  2. ^ Bensinger, Greg (July 2, 2018). "Lyft Follows Uber by Acquiring Bike-Sharing Startup Motivate". The Wall Street Journal. Retrieved October 28, 2019.(subscription required)
  3. ^ O'Kane, Sean (July 2, 2018). "Lyft buys the biggest bike-sharing company in the US". The Verge. Retrieved February 23, 2020.

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