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BeReal

BeReal
Original author(s)Alexis Barreyat, Kévin Perreau[1][2]
Initial release2020
Stable release(s)
iOS2.25.0 / July 28, 2024 (2024-07-28)
Android1.7.0 / July 22, 2023 (2023-07-22)
Written inSwift (iOS), Kotlin (Android)[3]
PlatformiOS 14 or later
Android[4]
Available in13 languages[5]
List of languages
English, Dutch, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Portuguese, Simplified Chinese, Spanish, Swedish, Turkish
Websitebereal.com

BeReal (stylized as BeReal.) is a French social-networking app released in 2020,[6] developed by Alexis Barreyat and Kévin Perreau. Its main feature is a daily notification that encourages users to share photos of themselves with friends in their day-to-day life, given a randomly selected two-minute window every day. Critics noted its emphasis on authenticity, which some felt crossed the line into the mundane.[7] The name "BeReal" is a pun. Its primary reference relates to its focus on users uploading unpolished photos, while also being a pun of the term B-reel.[6]

According to the app's description on Apple's App Store, BeReal encourages its users to "show their friends who they really are, for once," by removing filters and opportunities to stage or edit photos.[8]

After a couple of years of relative obscurity, it rapidly gained popularity in early and mid-2022 growing from 21.6 million to 73.5 million users between July and August, before experiencing a decrease in use in 2023 and continuing to decline to 23 million users at the beginning of 2024.[9]

  1. ^ "Real life, right now -- photo app claims to capture authenticity". France 24. 7 September 2022. Archived from the original on 8 September 2022. Retrieved 11 September 2022.
  2. ^ "What is BeReal? The 'anti-Instagram' app Gen Z is obsessed with". finance.yahoo.com. 5 September 2022. Archived from the original on 5 September 2022. Retrieved 11 September 2022.
  3. ^ "BeReal". boards.eu.greenhouse.io. Archived from the original on 10 August 2022. Retrieved 13 August 2022.
  4. ^ Brown, Dalvin; James, Cordilla (20 April 2022). "Why BeReal, a Social-Media App With No Photo Filters, Is Attracting Gen Z". The Wall Street Journal. ISSN 0099-9660. Archived from the original on 20 April 2022. Retrieved 21 April 2022.
  5. ^ "BeReal. Your friends for real". App Store.
  6. ^ a b "INSTAGRAM'S INTENTIONALLY UGLY STEP-SISTER: BEREAL". Culted. 9 May 2022. Archived from the original on 4 November 2022. Retrieved 4 November 2022.
  7. ^ Davis, Wynne (16 April 2022). "BeReal is Gen Z's new favorite social media app. Here's how it works". NPR. Archived from the original on 16 April 2022. Retrieved 16 April 2022.
  8. ^ Cheong, Charissa. "I tried BeReal, the buzzy photo-sharing app trying to stop people using filters, and after 7 days I was hooked". Insider. Archived from the original on 11 January 2023. Retrieved 8 January 2023.
  9. ^ "19 Essential BeReal Statistics You Need to Know in 2024". The Social Shepherd. Retrieved 22 August 2024.

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