Hasbro

Hasbro, Inc.
	Logo used since 2008
	Headquarters in Pawtucket, Rhode Island
Formerly	Hassenfeld Brothers; (1923–1968); Hasbro Industries; (1968–1984); Hasbro Bradley; (1984–1985);
Company type	Public
Traded as	Nasdaq: HAS; S&P 500 component;
Industry	Toys and entertainment
Founded	December 6, 1923 (as Hassenfeld Brothers); 1944 (as Hasbro)
Founders	Henry Hassenfeld; Hillel Hassenfeld; Herman Hassenfeld;
Headquarters	Pawtucket, Rhode Island, U.S.
Area served	Worldwide
Key people	Richard Stoddart (chairman); Chris Cocks (CEO);
Products	Toys; Puzzles; Board games; Wargames; Role-playing games; Sports equipments; Electronic games;
Brands	List Action Man; Bop It!; Cluedo; Dungeons & Dragons (through Wizards of the Coast) ; G.I. Joe; Jem and The Holograms; Littlest Pet Shop; Magic: The Gathering (through Wizards of the Coast); Monopoly; My Little Pony; Nerf; Ouija; Peppa Pig; Playskool; PJ Masks; Play-Doh; Potato Head; Power Rangers; Stretch Armstrong; Tonka; Transformers;
Revenue	US$4.136 billion (2024)
Operating income	US$690 million (2024)
Net income	US$386 million (2024)
Total assets	US$6.340 billion (2024)
Total equity	US$1.185 billion (2024)
Owners	The Vanguard Group (10.8%); Capital Research Global Investors (9.8%); BlackRock (8.4%); Alan G. Hassenfeld (6.1%);
Number of employees	5,600 (December 2023)
Divisions	Hasbro Entertainment; Hasbro Consumer Products;
Subsidiaries	Avalon Hill (label); Wizards of the Coast;
Website	corporate.hasbro.com
	Footnotes / references; Financials as of December 31, 2024.

Hasbro, Inc. (/ˈhæzbroʊ/; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island.^[5] Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.^[6]

Among Hasbro's products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Potato Head, Bop It!, Play-Doh, Twister, and My Little Pony, and with the Entertainment One (now Lionsgate Canada) acquisition on December 30, 2019, franchises like Peppa Pig and PJ Masks. Hasbro also spawned TV shows to promote its products, such as Family Game Night on Discovery Family, in which was co-owned by Hasbro from 2014 to 2025. The company sold Entertainment One to Lionsgate (now Starz Entertainment) on December 27, 2023, however, it kept eOne's family brands and eOne's stake in Astley Baker Davies, placing them into a new division known as Hasbro Entertainment, formed on August 16, 2023.^[7] The company celebrated their 100th anniversary on December 6, 2023. Hasbro primarily competes with Mattel.

^ ^a ^b ^c ^d ^e ^f "Hasbro Reports Fourth Quarter and Full-Year 2024 Financial Results". Hasbro. February 20, 2025. Retrieved February 20, 2025.
^ ^a ^b ^c ^d "DEF 14A". Sec.gov. Archived from the original on January 15, 2022. Retrieved February 16, 2022.
^ "Hasbro Inc. FY 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 28, 2024. Retrieved December 10, 2024.
^ Hoofer, Christian (February 25, 2021). "Wizards of the Coast Gets a Big Promotion at Hasbro". ComicBook.com. Archived from the original on February 26, 2021. Retrieved October 11, 2021.
^ "10-K". 10-K. Archived from the original on February 3, 2023. Retrieved July 29, 2020.
^ "HAS Institutional Holdings". NASDAQ. Archived from the original on February 3, 2023. Retrieved August 12, 2020.
^ Jackson, Angelique; Shafer, Ellise (August 3, 2023). "Lionsgate Closes Deal to Acquire E1 From Hasbro for $500 Million". Variety. Retrieved November 20, 2023.