Message

A message is a unit of communication that conveys information from a sender to a receiver. It can be transmitted through various forms, such as spoken or written words, signals, or electronic data, and can range from simple instructions to complex information. ^[1][2]

The consumption of the message relies on how the recipient interprets the message, there are times where the recipient contradicts the intention of the message which results in a boomerang effect.^[3] Message fatigue is another outcome recipients can obtain if a message is conveyed too much by the source.^[4]

One example of a message is a press release, which may vary from a brief report or statement released by a public agency to commercial publicity material.^[5] Another example of a message is how they are portrayed to a consumer via an advertisement.