10 Minutes (Lee Hyori song)

"10 Minutes" is the debut single by South Korean recording artist Lee Hyori. It is taken from her debut studio album Stylish..., which was released through DSP Media and CJ E&M on August 13, 2003. A R&B and hip hop number, "10 Minutes" was written by MayBee with production handled by Kim Do-hyun. Following its release, the song became a commercial hit in South Korea and spurred numerous musical and fashion trends at the time—its popularity gave way to what domestic media dubbed as the "Hyori Syndrome".^[1]

The accompanying music video for "10 Minutes" was directed by Seo Hyun-seung; it was initially banned from broadcast by SBS, which judged its choreography to be too erotic. Lee promoted the song with live performances on various South Korean music programs throughout August and September, including Music Camp and Inkigayo. The song received multiple accolades at year-end award shows, including Most Popular Music Video at the 2003 Mnet Music Video Festival and the Grand Prize at the annual KBS Music Awards.