 | This article or section appears to contradict itself on time of day. (November 2020) |
| 1964 Monson Motor Lodge protest | |||
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| Part of St. Augustine movement in the Civil Rights Movement | |||
 James Brock pouring acid into his pool | |||
| Date | June 18, 1964 | ||
| Location | |||
| Caused by |
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| Goals | Desegregation | ||
| Resulted in |
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| Parties | |||
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| Lead figures | |||
James Brock | |||
The 1964 Monson Motor Lodge protest was part of a series of events during the civil rights movement in the United States which occurred on June 18, 1964, at the Monson Motor Lodge in St. Augustine, Florida. The campaign between June and July 1964 was led by Robert Hayling, Martin Luther King Jr., Ralph Abernathy, Andrew Young, Hosea Williams, C. T. Vivian and Fred Shuttlesworth, among others. St. Augustine was chosen to be the next battleground against racial segregation on account of it being both highly racist yet also relying heavily on the northern tourism dollar. Furthermore, the city was due to celebrate its 400th anniversary the following year, which would heighten the campaign's profile even more. Nightly marches to the slave market were organized, which were regularly attacked and saw the marchers beaten.
At the same time in the U.S. Senate, the civil rights bill was being filibustered. On June 10, this filibuster collapsed. The following day, King was arrested in St. Augustine. King had attempted to be served lunch at the Monson Motor Lodge, but the owner, James Brock—who was also the president of the St. Augustine Hotel, Motel, and Restaurant Owners Association—refused to serve him. King was arrested for trespass and jailed; while imprisoned, he wrote a letter to leading Jewish reformer, Rabbi Israel Dresner, urging him to recruit rabbis to come to St. Augustine and take part in the movement. This they did, and at another confrontation at the Monson, 17 rabbis were arrested on June 18. This was the largest mass arrest of rabbis in American history. At the same time, a group of black and white activists, protesters who had arrived from Albany, Georgia, J.T. Johnson, Brenda Darten, and Mamie Nell Ford, jumped into the Monson's swimming pool. Brock appeared to pour muriatic acid into the pool to burn the protesters. Photographs of this, and of a policeman jumping into the pool in everything but his shoes to arrest them, made headline news around the world.
By now the Civil Rights Act had been passed, but St. Augustine businesses—particularly in the restaurant and culinary trades—were slow at desegregating. Eventually the courts forced Brock and his colleagues to integrate their businesses, and soon after he did, the Monson was firebombed by the Ku Klux Klan (KKK), who violently opposed desegregation. The state judge was unsympathetic to his predicament, however, feeling that Brock and his colleagues had brought the violence of the KKK upon themselves; they had taken advantage of it while it was in their favor, and could not stop it now that it was not.
On June 30, Florida Governor Farris Bryant announced the formation of a biracial committee to restore interracial communication in St. Augustine. Although the Civil Rights Act had passed, there were further problems for both Brock personally and Florida particularly. He had been repeatedly refused bank loans to pay for the damage caused by the protests, and declared himself bankrupt the following year. Also in 1965, although the city celebrated its quadricentennial, there was still a palpable underlying racial tension; the tourist trade had been badly damaged and it has been estimated that St. Augustine lost millions of dollars in tourism. Hotel, motels, and restaurants were especially badly hit.
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