1990s in fashion

Fashion in the 1990s was defined by a return to minimalist fashion,^[1] in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos,^[2] body piercings aside from ear piercing^[3] and, to a much lesser extent, other forms of body modification such as branding.

In the early 1990s, several late 1980s fashions remained very stylish among men and women. However, the popularity of grunge and alternative rock music helped bring the simple, unkempt grunge look to the mainstream by that period. This approach to fashion led to the popularization of the casual chic look, which included T-shirts, jeans, hoodies, and sneakers, a trend which would continue into the 2000s. Additionally, fashion trends throughout the decade recycled styles from previous decades,^[4] most notably the 1950s, 1960s and 1970s.

Unlike the 1980s, when fashion with volume was commonplace, the 1990s was more characterized as time when fashion was decidedly low maintenance.^[5] The 1990s was also time when more people began to value fashion as an intellectual form.^[6] During this period, alternative fashion strategies become part of the commercial format.^[7] Resistance to generally accepted fashion trends became one of the basic principles of fashion in the 1990s.^[8] Elements of deconstruction in costume became an important element of commercial fashion.^[9]

Due to increased availability of the Internet^[10] and satellite television outside the United States, plus the reduction of import tariffs under NAFTA, fashion became more globalized^[11] and homogeneous in the late 1990s^[12] and early 2000s.^[13][14]