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Company type | In-name-only unit of Sony Pictures Television |
---|---|
Industry | Interactive entertainment Television production |
Founded | 2004 |
Founders | Kees Abrahams Unico Glorie Taco Ketelaar Henk Keilman |
Defunct | 2009 (only in few countries) |
Fate | Consolidated into Sony Pictures Television under one main unit |
Headquarters | , |
Number of locations | 7 offices |
Area served | Worldwide |
Services | Television production Broadcast syndication Light entertainment Online games Website development Mobile marketing Mobile entertainment |
Revenue | €29,308,539 (2006) |
€4,436,233 (2006) | |
€2,923,396 (2006) | |
Total assets | €301,747,019 (2006) |
Total equity | €104,014,193 (2006) |
Number of employees | 150 (2006) |
Parent | Sony Pictures Television (2008–2009) |
Divisions | 2waytraffic Mobile |
Subsidiaries | 2waytraffic International |
Website | Sony Pictures Television |
2waytraffic was a television production company based in Hilversum, Netherlands. It was established in 2004 by former Endemol executives Kees Abrahams, Unico Glorie, Taco Ketelaar, and Henk Keilman. It currently has offices in London, New York, Budapest, Stockholm, and Madrid.
2waytraffic also produced a number of phone-in quiz shows such as Play, Garito and Game On, where viewers could call to a premium-rate phone number for a theoretical chance to earn cash prizes.[1][2][3]
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