3voor12

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3voor12 (lit. '3 [minutes] to 12') is a multimedia platform for alternative pop music of the Dutch public broadcaster VPRO.

3voor12 had 2 digital television channels (a clip-channel and a concert-channel), different radio channels (ranging from punk and alternative rock to heavy metal), radio programs on NPO 3FM, a website, and a weekly live event (Club 3voor12). In addition, 3voor12 is present at several festivals (Noorderslag, Lowlands, Motel Mozaïque, Pinkpop). 3voor12 has been awarded several times. Among the awards are the UPC Digital Award, the Pritchett-award, the BNN Rookie-Award, and the Gouden Pixel.

Similar in approach to the In a Van Sessions and The Take-Away Shows, the platform presents live performances of many touring artists recorded in elevators and other small rooms in the Netherlands under the umbrella name Behind Closed Doors.^[1] These videos are presented on their website, as well as an official 3voor12 YouTube account.^{[citation needed]}