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AGB Nielsen Philippines

AGB Nielsen Philippines
Company typeSubsidiary
IndustryMarket Research
Founded
  • 1992 (1992) (as Nielsen Media Research Philippines)
  • 1999 (1999) (as Audits of Great Britain-Philippines)
  • 2005 (2005) (merger)
Headquarters25/F Wynsum Corporate Plaza

22 F. Ortigas Jr. Road, Pasig City 1600 +632.8706.8100[1]

Manila, Philippines
ProductsMarket Research
Information
Consultancy
ParentNielsen Holdings

AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, under The Nielsen Company is a global leader in audience measurement, market research firms, and data analytics, with a focus on media in the Philippines. Nielsen conducts audience measurements for television ratings in specific areas of the Philippines, particularly in national urban and rural areas.[2][3]

As of 2023, AGB Nielsen Media Research Philippines has implemented surveys named Philippine National TV Audience Measurement (PHINTAM), National Urban Television Audience Measurement (NUTAM), and Rural TV Audience Measurement (RTAM).[4]

In Mega Manila, Nielsen has a sample size of 1,190 homes versus Kantar Media’s 770 homes. Meanwhile, nationwide, Nielsen has a sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media. [5][6][7][8][9][10]

As of 2024, the main office of The Nielsen Holdings is headquartered in New York City, with global market research operations in over 100 countries [11]while Kantar Media has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil and global headquarters of Kantar is located in London. [12][13][14] Meanwhile, in the Philippines, the newest main office of AGB Nielsen Philippines' is located at 25/F Wynsum Corporate Plaza 22 F. Ortigas Jr. Road, Pasig City 1600.[15]

  1. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen Philippines' newest office". Nielsen. Retrieved March 29, 2024.
  2. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen Philippines' 2024 Updated Information". Nielsen. Retrieved March 29, 2024.
  3. ^ Balbuena, Vanessa BB (March 29, 2024). "Eat Bulaga' has clinched the number one spot in television ratings, according to data from the Philippine National TV Audience Measurement (PHINTAM) and Rural TV Audience Measurement (RTAM)". LionhearTV. Retrieved March 29, 2024.
  4. ^ Balbuena, Vanessa BB (March 29, 2024). "Eat Bulaga' No. 1 in ratings in PHINTAM, RTAM areas - AGB Nielsen Philippines". Nielsen. Retrieved March 29, 2024.
  5. ^ Dumlao, Doris (February 6, 2013). "It's ABS-CBN's turn to claim lead in audience ratings". The Philippine Daily Inquirer. Retrieved February 19, 2013.
  6. ^ Gabby, JP (February 6, 2021). "Why Nielsen is more credible to Kantar". Forbes. Retrieved February 19, 2021.
  7. ^ Brown, Rob (February 6, 2021). "Nielsen is more credible than other market research". Forbes. Retrieved February 19, 2021.
  8. ^ Balbuena, Vanessa BB (March 29, 2024). "GMA comes out ahead in ratings game". Manila Bulletin. Retrieved March 29, 2024.
  9. ^ Balbuena, Vanessa BB (March 29, 2024). "GMA is the true number one TV station; AGB Nielsen is the more trusted ratings provider". Manila Bulletin. Retrieved March 29, 2024.
  10. ^ Balbuena, Vanessa BB (March 29, 2024). "Eat Bulaga' has clinched the number one spot in television ratings, according to data from the Philippine National TV Audience Measurement (PHINTAM) and Rural TV Audience Measurement (RTAM)". Manila Bulletin. Retrieved March 29, 2024.
  11. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen is US' global company measurements vs Kantar Media". Statistica. Retrieved March 29, 2024.
  12. ^ "Kantar UK & Ireland". Kantar. Retrieved September 28, 2020.
  13. ^ "Home". kantar.com. Retrieved September 28, 2020.
  14. ^ "Home". Kantar (in European Spanish). Retrieved September 28, 2020.
  15. ^ Balbuena, Vanessa BB (March 29, 2024). "AGB Nielsen Philippines' 2024 Updated Information". Nielsen. Retrieved March 29, 2024.

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