A Choice Not an Echo

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A Choice Not an Echo is a non-fiction book self-published in 1964 by movement conservative activist Phyllis Schlafly. It was the first of Schlafly's 19 authored texts, and sold three million copies,^[1][2] bringing her to national attention as a conservative activist. Schlafly published this book to support Arizona Senator Barry Goldwater in his presidential candidacy, hoping to help him triumph in the California primary, cementing his chances for obtaining the Republican party nomination. Schlafly's secondary motivation behind the publishing of A Choice Not an Echo was to break control of the "Eastern Establishment" over the Republican Party. In other words, her book served as an exposure of the covert influence that, in her word, "kingmakers" had on Republican primary nominations.