Agriculture in Germany

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In 2021, Germany was the third largest importer and exporter of consumer oriented agricultural products worldwide, and by far the most important European market for foreign producers. The retail market's key characteristics are consolidation, market saturation, strong competition and low prices. Germany is an attractive and cost-efficient location in the center of the EU. While many consumers are very price sensitive, the market also provides many wealthy consumers who follow value-for-money concepts. These consumers are looking for premium quality products and are willing to pay higher prices. Germany still has some of the lowest food prices in Europe, and German citizens spend only about 14 percent of their income on food and beverages. Low food prices are a result of high competition between discounters and the grocery retail sale segment.